OK 17: The Rabble-Rousers
INNOVATIVE MARKETING TEAM
The Rabble-Rousers are composed of brand & marketing professionals who own and manage their own professional services companies.
Coach
A passion for excellence and results in marketing for premium B2B & B2C brands of all sizes. Experience spans both agency and brand side work in New York, Los Angeles, San Francisco, Vancouver BC, Seattle, Portland and now Bend. Strategic C-Level leadership that has led brands from inception through high revenue launches for notables like: J&J's Winnie the Pooh & Pals Bath Time Buddies, Nordstrom's NOL Private Label Brand, AT&T - PocketNet Phone, Starbucks include the launch of Frappuccino, Rembrandt Oral Care Products, Microsoft, Xbox, Nike, Lora DiCarlo, adidas, LinkedIn as well as a wide range of technology startups - all with a passion for best in class category building and disruption.
Team Members
I am the founder of Persuasion Research, which was started here in Bend 10 years ago. I have a Master's in Organizational Psychology and have spent my 20+ year career understanding consumer wants, needs, perceptions, and decision making and applying those insight to business opportunities.
As a brand design specialist, positioning consultant and creative agency owner, Chris has helped many others bring their brands to market. Inspired by the entrepreneurial spirit of his startup clients, he's looking to take a stab at a product line of his own.
Along with his wife Linda they have over the years developed positioning for a healthy snack company (LoloLuv Kitchen) and formulated an initial product offering (Griffanola) which they are finally ready to bring to the local Bend market as a proof of concept.
Eric Parnell is the founder of The NW Collective a video production company. Whether it’s outdoor, athletic, or food and beverage, his ideal project could be described as beautiful people, in beautiful places, doing interesting things. He’s worked all over the country for clients such as Microsoft, Anheuser Busch, and Horizon Dairy.
When he’s not working you can find him in the mountains or on the lake, and enjoying time with his wonderful wife Lindsay and their two daughters Luca and Rosie.
Andrea is a seasoned marketing and public relations professional with a knack for crafting compelling narratives. With a solid history of steering triumphant campaigns for top-tier brands, Andrea is driven by the pursuit of securing impactful media coverage that breathes life into brand identities. Beyond the metrics, she believes in the power of storytelling that resonates emotionally and intellectually, forging authentic connections that transform audiences into devoted enthusiasts.
In her free time, she embraces all the outdoor adventures Bend, OR has to offer, including skiing, running, hiking, camping, and spending time with her two teenage girls and two dogs.