OK 8: Marketing Management Professionals
OK 8 Marketing Professionals
This team is made up Marketing management professionals who want to grow/be on the cutting edge of marketing strategies and tactics and learn from peers across a variety of industries.
Meeting time: Usually the 3rd Tuesday of the month from 2 to 5pm.
For the past 14 years, Valerie has overseen the marketing for Brooks Resources, one of the region’s oldest and most respected real estate development companies. In her role as the Director of Marketing, she manages multiple strategic marketing plans and day-to-day tactics including events, campaigns, digital marketing and PR. In addition to volunteering for OK, Valerie is a board member of the Family Access Network Foundation Board and serves as the administrator for Building a Better Bend.
Georell Bracelin helps businesses brand, plan, market and promote. A Central Oregonian for nearly 20 years, she is the owner and marketing strategist behind Gb2 Agency, a full-service advertising agency. Georell has worked over the years with many small and large Central Oregon businesses and has launched several businesses along the way, including a successful snowboard brand for female riders. Currently, she calls on these years of experience and adventure to help her put together irresistible and creative marketing strategies and campaigns for her clients.
Katy is the CEO and Co-Owner of The Robert Axle Project and Old Man Mountain, two global bicycle component and accessory companies based in Bend. She currently handles all strategic direction, finance, marketing and a brand management for the two brands. Her background includes environmental education, writing, copywriting, marketing and non-profit work. Prior to owning two businesses, she was a freelance writer and copywriter, and author of the mountain biking guidebook, Mountain Bike Bend: 46 Singletrack Routes. She has lived in Bend since 1997 and enjoys mountain biking, trail running, traveling, surfing, knitting and eating tacos.
After spending nearly a decade marketing hotels, resorts, and the travel experience; I chose to change industries to focus on another area of passion for me - active outdoor lifestyles. I joined the Cairn team in September 2015, and have had the opportunity to be an integral part of establishing the brand voice, developing new marketing channels, and driving growth. Because Cairn is a young company, it requires me to be involved in all aspects of marketing, drawing on my previous experience in launching new resorts, as well as taking on new channels in the ever-changing world of digital marketing.
A passion for excellence and results in marketing for premium B2B & B2C brands of all sizes. Experience spans both agency and brand side work in New York, Los Angeles, San Francisco, Vancouver BC, Seattle, Portland and now Bend. Strategic C-Level leadership has led brands from inception through launch for notables like: Johnson & Johnson's Winne the Pooh & Pals Bath Time Buddies, Nordstrom's NOL Private Label Brand, AT&T - PocketNet Phone, Starbuck's Frappuccino, Rembrandt Oral Care Products, Microsoft, Xbox, Nike, adidas, LinkedIn and Lora DiCarlo along with a wide range of startups - all with a passion for best in class category creation & disruption.
I spent 12 years at BendBroadband as an information Services developer, later moving on to Marketing Developer. In 2015 I began work as the Digital Marketing and eCommerce Specialist for Ruffwear and recently promoted to eCommerce Manager. After making a couple guest appearances, i'm glad to be a part of the team.