Board of Directors

Board Chair and President

Georell Bracelin
Georell Bracelin

Georell Bracelin is the owner & strategist of the GB2 Agency, a full-service advertising and creative agency that helps clients build authentic, innovative and engaging brand experiences. A Bend resident for over 20 years, Georell has partnered with many Central Oregon businesses and is a trusted marketing resource in helping clients build meaningful – and lasting – relationships with their own customers.

Membership Chair

Erik Berglund
Erik Berglund

I grew up here.

Graduating from Bend high in 2002, I didn't see a path to living here and pursuing a career. How can a local kid make enough to buy a home and raise a family in an economy built on boom/bust construction and tourism?

I'm passionate about changing that for my daughters, and I work with business owners who will make that a reality by bringing more career options and higher-paying jobs to the community.

I'm a business coach, Interim CxO, and founder of the Language of Leadership. I help business owners build out the systems, processes, and products they need to scale, and then exit their businesses.

I help owners and executives grow as leaders, by focusing on the words they use to Lead their people.

I help them get their time back by developing the talent already on their team. When I'm not doing these things, I snowboard, lead a mens fitness group, and rock climb. Just kidding, I spend most of my time with two daughters (6 and 3), dog (Myka) and my awesome wife. They're learning how to enjoy those activities with me.

Legal

Drew Smith
Drew Smith

Drew Smith is the principal of Resonate IP, a Bend-based intellectual property law firm specializing in trademarks and brand protection. Resonate IP works to clear, protect, and enforce business names, and advises on matters relating to international trademark protection including trademark strategies, anti-counterfeit initiatives and global brand expansion objectives.

Resonate IP’s clients span a variety of industries, including consumer packaged goods, apparel, sporting goods, craft beer and wine, as well as various outdoor and lifestyle entities.

Treasurer

Cory Allen
Cory Allen

Cory Allen is a senior vice president and team leader responsible for managing Washington Trust’s Central Oregon commercial banking portfolios and branch leadership. He offers over 17 years of commercial banking experience in the Central Oregon region specializing in underwriting complex, customized credit structures, business development and career development. As a team leader, Cory is committed to building Washington Trust’s Central Oregon presence, developing and managing a team of dedicated banking professionals and ensuring each client is given an exceptional level of service.

Cory earned a Bachelor of Science in Business Management from Oregon State University and a graduate certificate from the Pacific Coast Banking School.

Board of Directors

Ryan Lewis
Ryan Lewis

I help businesses reach higher growth and profitability while also coaching executive teams to perform at their best. My track record of building my business to be one of Oregon's Fastest Growing Companies (2 years in a row) and on the Inc. 5000 (2 years in a row), while also being voted one of the best places to work in Oregon provides a library of actionable experience for my clients.

Adam Krynicki
Adam Krynicki

Throughout my career, I've had the opportunity to support entrepreneurs and innovators in a variety of ways. My specialties include early stage companies, microfinance, intellectual property commercialization and E-commerce. In my current role as Executive Director at Oregon State University-Cascades Innovation Co-Lab I am thrilled to be supporting companies and organizations in Bend and throughout Central Oregon

Josh Jensen
Josh Jensen

Josh is Vice President at Coachwell, a local full-service consultancy that specializes in helping business owners scale and transition their companies, and Founder at CharacterID, an HR Tech startup in Bend that helps companies find employees based on character attributes not found on the traditional resume. For nearly two decades Josh has led at the executive level for companies ranging from small businesses to Fortune 100 firms. He specializes in corporate turnaround, operations, corporate leadership, and driving culture change.

Josh has one wife, three kids, two dogs, and a cat (he says is not by choice!) and when he's not meeting new people over coffee, Josh and his family spend every possible moment snowboarding, paddleboarding, and driving backroads to find new places to explore in Central Oregon.

Sarah Williamson
Sarah Williamson
SWPR Group

Sarah Williamson has more than 15 years of experience creating and implementing strategic PR programs for education organizations. From startups and nonprofit organizations to research institutes and schools, Sarah has spent her career helping clients secure results that make an impact. She helps education organizations blow past their competitors with strategies that make an impact. Sarah and her team think beyond traditional press releases and generic communication tactics and seek out big, bold ideas to create meaningful results for their clients.

Affton Coffelt
Affton Coffelt
Broken Top Brands

Affton is the CEO and Founder of Broken Top Brands, a Bend based company curating soy candles, lotions, soap, linen sprays and more. If you were to meet her person, she’d tell you the following: She’s a mother of three, has an immense love for tacos, paddle boarding, hitting the gym, and spending as much time with family and friends as humanly possible.

Founded in 2015 in her small kitchen, the company has grown to its current state in a 10,000 sq foot manufacturing facility in Bend, and a tight knit crew of 27 staff members that now make up the growing company. Affton found success in pitching to key wholesale accounts starting locally, and now features her products in Macy’s, Whole Foods, Crate and Barrel, and more, maintaining sustainable packaging and plant-based ingredients along the way!

Stephanie Hooper
Stephanie Hooper

A passion for excellence and results in marketing for premium B2B & B2C brands of all sizes. Experience spans both agency and brand side work in New York, Los Angeles, San Francisco, Vancouver BC, Seattle, Portland and now Bend. Strategic C-Level leadership that has led brands from inception through high revenue launches for notables like: J&J's Winnie the Pooh & Pals Bath Time Buddies, Nordstrom's NOL Private Label Brand, AT&T - PocketNet Phone, Starbucks include the launch of Frappuccino, Rembrandt Oral Care Products, Microsoft, Xbox, Nike, Lora DiCarlo, adidas, LinkedIn as well as a wide range of technology startups - all with a passion for best in class category building and disruption.