Tia has created successful GTM strategies and owned $200M+ P&Ls across Global Fortune 100, Private Equity and VC backed companies primarily in the $40B fertility market. She is also a board member and advisor providing go to market expertise that drives focus and higher IRR for companies. Leading two successful exits, one with a 35% IRR, 2.3x ROIC and 15x EBITDA, she knows what it takes to scale commercial organizations. Her focus is bringing together sales and marketing teams to create exit value through best in class customer experience.