OK 5: Direct-to-Consumer
OK 5
This team is a group of Direct-to-Consumers.
Meeting time: Second Tuesday of the month from 11-1pm
Team Mentors
Director of Digital
An experienced entrepreneur with broad business knowledge and a deep skill in digital marketing for e-commerce. Has had a wide range of professional experiences from naval nuclear power to launching businesses. Skilled at business development, team building, business operations, and e-commerce conversion strategy.
More than an inventor, Niki is a 'product guy' and lives for designing, developing, and launching new products into the world. Niki’s expertise stems from almost twenty years in design, development, and management of consumer products in multiple industries. His background in engineering and business has prepared him to problem solve at all stages of the product launch process.
On most days you can find Niki in and around the high desert of Bend, Oregon testing gear, brainstorming ideas, and taking his family beyond their comfort level.
Team Members
I am an ex-mechanical engineer who started my own DTC sleep products company in 2010, and have been selling our best-selling product called Bedphones (Headphones for Sleep) ever since. In 2022 I officially joined my wife's company (Axiology Beauty) as head of digital, working mostly on website conversion rate optimization and PPC advertising.
I'm the Marketing Operations Manager for Ombraz. I have worked as an outdoor industry marketing professional for over 7 years with a specialized focus on DTC Ecommerce brands. Ombraz is pioneering a fundamental shift in eyewear design with armless sunglasses that deliver a net positive impact on the planet.
Co-Founder of Cairn. Sr. Director of Commerce @ Outside. Currently pursuing an new startup
I have an agency background and am now building an e-commerce brand. We're modernizing smokeware.
I am the Performance Marketing Lead at Roofr and the CMO/cofounder of Tonsil Tech. I've been working 6+ years in digital marketing in-house for a number of D2C ecom companies and B2B SaaS companies. I consider myself a well-rounded marketing generalist that enjoys both the analytics and creative.
Experienced Marketer & Graphic Designer with a history of working in consumer goods and e-commerce. Skilled in Adobe Creative Suite, Business Manager, and social media. Strong marketing professional with a bachelor’s degree focused on Business Leadership with a minor in Printmaking from The University of Puget Sound.
