After spending nearly a decade marketing hotels, resorts, and the travel experience; I chose to change industries to focus on another area of passion for me - active outdoor lifestyles. I joined the Cairn team in September 2015, and have had the opportunity to be an integral part of establishing the brand voice, developing new marketing channels, and driving growth. Because Cairn is a young company, it requires me to be involved in all aspects of marketing, drawing on my previous experience in launching new resorts, as well as taking on new channels in the ever-changing world of digital marketing.