Seminars & Events

Best Practices Seminars Sponsored by:

September 8, 2010
11:15 am -1:30 pm
$30. Members
$45. Others
Includes Lunch

Location:
The Phoenix Inn
300 NW Franklin Ave.
Bend, OR 97701

"Marketing Dynamics, What's Working"

Topics and Presenters Include:

What Really is This Thing Called Branding?

In today's crowded and competitive marketplace, strength of brand perception and understanding has become as critical to success as the quality of your products and services. More than ever, the first factor in attracting potential customers is what they think about you, and what they clearly see and hear from you that communicates your difference- in essence, what they believe your brand represents and your ability to deliver on the promises you are claiming.

Branding is representing a simple idea.
Branding is storytelling.
Branding is a reputation gained over time.

Presented by: Bill Chiaravalle- Founder of Brand Navigation

Bill Chiaravalle's experience in branding and design spans more than twenty years of involvement and the direct creation of literally hundreds of brand identity programs.Founding Brand Navigation in 1999, Bill has continued to assist clients define and market their brands for clients such as the Annenberg Foundation, BendBroadband, Be-Bop Biscotti, Bubbies of San Francisco, Canterbury Cuisine, Hartmann Luggage, Linfield College, Microsoft, WiMax, World Relief and many more.

Branding Redesign: Making the Outside Match the Inside

Play Outdoors' first priority is to help families with young children get outside and enjoy the world around them. Coming in at a close second is a keen awareness of how each of us affects the world through the choices we make. Each of the brands that Play Outdoors sells has a similar philosophy.

Creating an identity that matches your company's values
The challenges of implementing a new brand
The essential tools to tell your story: creative, PR, industry partners

Presented by: Sarah Laufer, CEO, Co-Founder,
& Director of Ruckus: Play Outdoors, Inc.

Not only does Sarah bring extensive experience in the outdoor industry, she holds a BA in Environmental Studies from Lewis and Clark College and a JD from Seattle University School of Law. She is a fierce defender of the environment and of healthy living for children everywhere. Play Outdoors recently opened up their new flagship store located in the Mill Quarter.

Super Hero Marketing for Mere Mortals

Kevin Kubota has grown from a one-person photography business operating from a back bedroom to a multi-million dollar company employing 25 fantastic people in a period of about 8 years. Kubota never used professional marketing help (not that that's a bad thing), but relied on intuitive, personality driven branding and marketing strategies that separated Kubota from competing businesses and established them as a household name amongst professional photographers. 3 keys to their success are:

Finding what makes you unique, trusting it, and branding it
Fanatical pursuit of customer happiness
Defining a company culture and letting it shine through to your customers

Presented by: Kevin Kubota, Idea Guy, KubotaPhoto Design, Inc.

Kevin became a professional photographer about 20 years ago and slowly, but surely grew a successful wedding, portrait, and commercial photography business. 10 years into it, he realized he had a passion for teaching, patience, and a plethora of ideas. This led to evolving the business into developing software for photographers, teaching workshops on photography, and speaking to professional photography associations. He has written a book on digital photography, has images published in almost every major photographic magazine, and was named by American Photo Magazine as one of the "Top Ten Wedding Photographers in the World".

September 21, 2010
4:30 pm -6:30 pm
$10.
Light appetizers served

Location:
Century Center
70 SW Century Drive
Bend, OR 97702

"OK Annual Celebration"

Please plan to join us for OK’s 14th Annual Celebration. In addition to recognizing two OK Members of the Year and a Facilitator of the Year, the evening will include eating, drinking and mingling with OK Members, Facilitators, Sponsors and Guests. If you have someone that you would like to introduce to OK, please extend an invitation and encourage them to join us at this special event.

Drawing Prizes Will Include:

OK Yearly membership Renewal (OK Members only drawing)
OK Yearly membership new or Renewal (Prize awarded to guest or member that has a brought a guest)
An OK Best Practices Season's Pass

We will be celebrating in the new Century Center Building on their tucked-away courtyard in the center of it all. The Courtyard is entered via a walkway at the east end of the building.

This evening is sponsored by: